Who we are

TAILORADIO, RETAIL SOUNDS DIFFERENT

We are the main Solution Provider for the creation of 100% customized

In Store communication projects for leading brands.

In Store Radio, Digital Signage, Multi-sensoriality, audio-video system installation, Store Traffic Analytics and Proximity Marketing: we are your reference point for a new and involving shopping experience.

President and CEO

Massimo Petrella

After his Degreee in Economics at the Bocconi University, has shaped his professional iter following his main passions: Marketing and Business Communication. He helded management roles in companies such as Vodafone Group, Yomo, Saatchi&Staatchi and other international groups. As entrepreneur, he has founded Tailoradio in 2004, he is founder partner in Moreco, a company specialized in relationship marketing, and in 2014 he has acquired OneVision, an evolving company for international video and editorial productions . As business angel within Italian Angels for Growth, he has invested in Spreaker and many other innovative Italian startups.

Luca Tonghini

Luana Dalla Mora

Shyla Nicodemi

Giordan Gatto

Supply Chain

Renato Ferrante

Carlo Bernasconi

Systems and Help Desk Management

Paola Sannino

Financial Administration

Michele Zangari

Developer

Giorgia Donati

Radio Productions Account

Riccardo Pisoni

Help Desk

What We Do

In Store Radios, Web Radios, Digital Signage, Multi-sensoriality, Store Analytics:
We design and orchestrate every in store media for communication and interaction with your clients,
developing tailored retail projects, with passion and professionalism.

Creativity 100%

Original radio formats, international audiovisual productions, In Store multimedia and multisensory design solutions: with our own professionals exclusively.

Service 100%

We support our clients with passion and expertise, through dedicated account managers, with an international 24/7 Help Desk and with certified maintenance teams in every location.

100% Reliability

A 13 year long experience, more than 5,000 stores served and more than 15% of turnover reinvested in research and development: T.R.A.C.K., videoMOOD™, radioMOOD and the mediaSync system are at the top of reliability and versatility.

Where We Are

Phone +39 02 55183876

Fax +39 02 70045990

Email: Contact Us

Offices: Via Oltrocchi, 6 20137 Milano

Ecosystem

Siae and SCF Italia

Tailoradio defends the value of music and operates with licenses and playlists certified by SIAE and SCF Italia.

OneVision

The Digital Signage and video productions are realized by the dedicated Tailoradio company OneVision.

Soundreef

The alternative to Siae and SFC for the supply of customized radios with lower costs of rights for stores.

Monacor Italia

Tailoradio has chosen Monacor for the design and installation of video and audio-video systems.

THRON

Tailoradio is a certified partner of THRON, the cloud-based platform managing, delivering and analyzing digital content in the most advanced way.

BOSE sounds system

Tailoradio is a Bose Professional Partner for the design and installation of top quality sound and EVAC systems.

Oikos Fragrances

Tailoradio has chosen Oikos Fragrances for the Scent Marketing solutions in stores.

Philips

Tailoradio has chosen Philips Large Screen Solutions for Digital Signage and in store video projects.

POPAI | RI Italy

Tailoradio joined Retail Institute Italy, the global non-profit association dedicated to enhancing the total shopper experience.

Cisco Systems

Tailoradio is Cisco Select Certified Partner, integrating the technology of the leading IT company within its In Store Measurement solutions.