mediaSync is the result of two years of researches and software development, operating systems and proprietary hardware solutions for the synchronized management of various in store devices: Audio, Video, Lighting, and Fragrances, today are finally managed by a single system in order to create advanced multisensory scenarios for retail. One example, the new SanSiroStore, where the mediaSync system allows to upload audios from different monitors among the songs played by the in store radio, managing simultaneously specific sets of lights and fragrances matched to individual videos or to the home team. For a somehow “magic” result, surprising the 4 million visitors of the city stadium.