Who we are


We are the main Solution Provider for the creation of 100% customized In Store and Corporate communication projects for leading brands. In Store Radio, Digital Signage, Multi-sensoriality, audio-video system installation, Store Traffic Analytics and Proximity Marketing: we are your reference point for a new and involving Retail Experience.

President and CEO

Massimo Petrella

After his Degreee in Economics at the Bocconi University, has shaped his professional iter following his main passions: Marketing and Business Communication. He helded management roles in companies such as Vodafone Group, Yomo, Saatchi&Staatchi and other international groups. As entrepreneur, he has founded Tailoradio in 2004, he is founder partner in Moreco, a company specialized in relationship marketing, and in 2014 he has acquired OneVision, an evolving company for international video and editorial productions . As business angel within Italian Angels for Growth, he has invested in Spreaker and many other innovative Italian startups.

Renato Ferrante

Marco Grimaldi

Content Editor e Rights Management

Giuseppe Barticciotto

Technical Product Specialist

Tomas Volka

Senior Developer

Amedeo Pro

Full Stack Developer

Riccardo Pisoni

Field Support Specialist

Valeria Pina

Video Production

Luca Santini

Giovanni Licandro

Technical Product Specialist

Michele Zangari

Senior Developer

Luca Saponara

Field Maintenance Planner

Giorgia Donati

Radio Productions Account

Paola Sannino

Financial Administration

Maria Solazzo

Help Desk

Andrea Pace

COM | Chief Operations Manager

Edoardo Parazzoli

IT Quality assurance & Testing

Matteo Imbrosciano

Senior Developer

Shyla Nicodemi

Audio Productions

Simone Mangialenti

Radio Productions

What We Do

In Store Radios, Web Radios, Digital Signage, Multi-sensoriality, Store Analytics:
We design and orchestrate every in store media for communication and interaction with your clients,
developing tailored retail projects, with passion and professionalism.

Creativity 100%

Original radio formats, international audiovisual productions, In Store multimedia and multisensory design solutions: with our own professionals exclusively.

Service 100%

We support our clients with passion and expertise, through dedicated account managers, with an international 24/7 Help Desk and with certified maintenance teams in every location.

100% Reliability

More than 15 year long experience, 4,000 stores served and more than 15% of turnover reinvested in research and development: T.R.A.C.K., videoMOOD™, stereoMOOD and the mediaSync system are at the top of reliability and versatility.

Where We Are

Phone +39 02 55183876

Fax +39 02 70045990

Email: Contact Us

Offices: Viale Premuda, 14 20129 Milano


Siae and SCF Italia

Tailoradio defends the value of music and operates with licenses and playlists certified by SIAE and SCF Italia.


The Digital Signage and video productions are realized by the dedicated Tailoradio branch OneVision.

Aroma Design

Fragrances and diffusion systems dedicated to olfactory marketing in stores and areas open to the public.

Monacor Italia

Tailoradio has chosen Monacor for the design and installation of video and audio-video systems.


Tailoradio is a certified partner of THRON, the cloud-based platform managing, delivering and analyzing digital content in the most advanced way.

BOSE sounds system

Tailoradio is a Bose Professional Partner for the design and installation of top quality sound and EVAC systems.


Tailoradio has chosen Samsung Professional Display Solutions for Digital Signage and in store video projects.

Philips PPDS

Tailoradio has chosen Philips Professional Display Solutions for Digital Signage and in store video projects.


Tailoradio has chosen LG Professional Display Solutions for Digital Signage and in store video projects.


Tailoradio has chosen Mender for OTA (Over The Air) updates of TOS - Tailoradio Operating System.


Tailoradio has chosen NEC Display Solutions for Digital Signage and in store video projects.


Tailoradio has chosen Hanwha Vision for Store Analytics and Intelligent People Counting solutions.